Shira Mor: Stereotypes can help international business Monday, 31 March 2014
Video content: https://www.youtube.com/watch?v=qalQWuT1tA0
As international, multinational and global business continues to expand, manners and intercultural communication have become critical elements of our day-to-day business life. While many management books urge us to shy away from using cultural stereotypes on the work floor, RSM’s Shira Mor discloses that stereotypes might actually be a helpful compass when doing business across borders.
“Managers need to be able to quickly adapt to cultural differences in doing business.”
