Vareska van de Vrande: Open your gates to innovation

Video content:
“Embrace the knowledge that resides outside of the walls of your company.”

As innovation becomes more democratic, many of the best ideas for new products and services no longer originate in well-financed corporate and government laboratories. Instead, they come from almost anywhere and anyone. Increasingly, organisations are considering open-innovation processes, but how safe is it really to ‘show your cards’? Vareska van de Vrande shows us the benefits of getting outsiders on board.

Share this article: