Stefano Puntoni: Marketing is the channel that allows firms to reach customers

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“Marketing is the boundary between the firm and its outside environment.”

How can an organisation stay alive if nobody knows about it? Marketing is possibly the most important thing to keep a business running, as it directly affects its recognition and sales. Stefano Puntoni, Associate Professor of Marketing Management at RSM, explains that even the most brilliant and unique products and services won’t survive without marketing.

Want to know more? Please contact Stefano Puntoni at For more information about RSM or on this release, please contact Ramses Singeling, Media Officer on +31 10 408 2028 or by email at

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