Our five best-read articles of 2017

The topics we wrote about in 2017 were as diverse as RSM's research interests: we have worked hard to show you the latest insights on flexible working, neuro-marketing and emerging stock markets, just to name a few. Just like last year, we saw more of you coming in to read about it than the year before, so thanks for stopping by. Here's our countdown of what you liked best in 2017.

5. Why flexible offices do not always increase employee performance, Christina Wessels

Flexible workspaces do not magically make employees more productive and engaged. Read more here, or watch the video:

Video content: https://www.youtube.com/watch?v=A8YJ33XqSeU&t=9s

4. Why it's harder for women to be seen as authentic, effective leaders, Jasmien Khattab

Combining a masculine and feminine leadership style makes women come across as less authentic and effective leaders. Read the article here

3. Why a bad night’s sleep makes some people misbehave at work​, Laura M. Giurge

For some people, a bad night's sleep makes it harder to keep their impulses in check. This can lead to unwanted behaviour at work. You can find the article here.

2. How retailers can influence the walking speed of customers, Bram Van den Bergh

Floor markers can help retailers to influence how fast a customer walks through their shop. Click here for the article, or watch the researcher explain here:

Video content: https://www.youtube.com/watch?v=_TcQ2v0mHO8&t=2s

1. What businesses can learn from the high reputations of museums​

People love art museums more than companies. What can companies learn from this to improve their reputation management? Watch professor Cees van Riel explain in front of Vincent van Gogh's 'Sunflowers', or read the entire article here.

Video content: https://www.youtube.com/watch?v=IUlWKr0Llao
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