RSM Reads: Innovation Management Tuesday, 1 February 2022
Professionals in the field of innovation are bombarded with new hypes, such as design thinking, lean innovation, open innovation and disruptive innovation. It is difficult for them to see the relations and the larger picture. That is why Prof. Jan van den Ende wrote this new book.
“I wanted to create a up-to-date book, that integrates new popular methods and concepts such as design thinking, lean innovation, disruptive innovation and open innovation, in an overview of our field. In addition, I consistently include not just product innovation, but also service and business model innovation.”
This book provides a complete overview, putting the new methods into perspective. Prof. Van den Ende gives his personal views on the pros and cons of different methods and tools. His views are based on academic literature, and thus well grounded, and at the same time provide refreshing comments on the subject matter. The many cases and examples help to make the text even more readable.
https://www.bloomsbury.com/uk/innovation-management-9781352012422/
Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top-ranked business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become to become critical, creative, caring and collaborative thinkers and doers. Study information and activities for future students, executives and alumni are also organised from the RSM office in Chengdu, China. www.rsm.nl
For more information about RSM or this article, please contact Danielle Baan, Media Officer for RSM, via +31 10 408 2028 or baan@rsm.nl.
