Henk Volberda: The soft side of innovation has the strongest impact

Video content: http://www.youtube.com/watch?v=WT4venLQvs0

Is technology the solution to all our problems? The rise and global impact of technological innovation has persuaded us to believe so. However, Professor Henk Volberda reveals that although technological innovations can be helpful, they won't solve companies’ fundamental problems. We will need social innovations, like new strategies, ideas and concepts to deal with these challenges.

“The most important tools for innovation are the people within the company.”

Want to know more? Please contact Henk Volberda at hvolberda@rsm.nl. For more information about RSM or on this release, please contact Ramses Singeling, Media Officer on +31 10 408 2028 or by email at singeling@rsm.nl.


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