Marketing - RSM Discovery

The Psychology of AI lab

Anne-Kathrin Klesse

The Psychology of AI lab

Charities can boost the effectiveness of their fundraising campaigns by empowering their donors

Bram Van den Bergh

Aurélie Lemmens

Charities can boost the effectiveness of their fundraising campaigns by empowering their donors

Professor's Opinion - Cheating in chess

Maarten Boksem

Professor's Opinion - Cheating in chess

Customer Analytics with Aurelie Lemmens

Aurélie Lemmens

Customer Analytics with Aurelie Lemmens

Thumbs up or thumbs down – what do people think of decisions by algorithms?

Stefano Puntoni

Gizem Yalcin

Thumbs up or thumbs down – what do people think of decisions by algorithms?

Blog: What superhero can swoop in to save movie theaters?

Berend Wierenga

Blog: What superhero can swoop in to save movie theaters?

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BLOG: Marketing against corona

BLOG: Marketing against corona

Why honest people cheat

Why honest people cheat

Seven improvements to new product development inspired by the shift to omnichannel retail

Seven improvements to new product development inspired by the shift to omnichannel retail

VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

Managing churn to maximize profits: how firms can optimise their customer retention efforts

Managing churn to maximize profits: how firms can optimise their customer retention efforts

RSM Programmes

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