Marketing - RSM Discovery

Why honest people cheat

Ale Smidts
Maarten Boksem
Sebastian Speer
Why honest people cheat

Seven improvements to new product development inspired by the shift to omnichannel retail

Robert Rooderkerk
Seven improvements to new product development inspired by the shift to omnichannel retail

VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

Anne-Kathrin Klesse
VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

Managing churn to maximize profits: how firms can optimise their customer retention efforts

Aurélie Lemmens
Managing churn to maximize profits: how firms can optimise their customer retention efforts

How brain measures can help to understand fairness

Maarten Boksem
Sebastian Speer
How brain measures can help to understand fairness

‘Recommended for you’: where does it come from?

Anne-Kathrin Klesse
Jia Gai
‘Recommended for you’: where does it come from?

Here's more

Identifying strong brands in the brain

Identifying strong brands in the brain

How good networking events can stimulate business innovation

How good networking events can stimulate business innovation

Consumer product reviews: more believable when writers get paid more

Consumer product reviews: more believable when writers get paid more

Why some brands lose their value after an acquisition

Why some brands lose their value after an acquisition

Sustainable – but ‘disgusting’ – products become more attractive in a second language

Sustainable – but ‘disgusting’ – products become more attractive in a second language