Marketing - RSM Discovery

Managing churn to maximize profits: how firms can optimise their customer retention efforts

Aurélie Lemmens
Managing churn to maximize profits: how firms can optimise their customer retention efforts

How brain measures can help to understand fairness

Maarten Boksem
Sebastian Speer
How brain measures can help to understand fairness

‘Recommended for you’: where does it come from?

Anne-Kathrin Klesse
Jia Gai
‘Recommended for you’: where does it come from?

Why customization isn’t always positive

Anne-Kathrin Klesse
Why customization isn’t always positive

In F1, car manufacturers gain more from high R&D and low advertising.

Yvonne van Everdingen
In F1, car manufacturers gain more from high R&D and low advertising.

How consumers consume technology – and are affected by it

Stefano Puntoni
Gabriele Paolacci
Eugina Leung
How consumers consume technology – and are affected by it

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Why some brands lose their value after an acquisition

Why some brands lose their value after an acquisition

Sustainable – but ‘disgusting’ – products become more attractive in a second language

Sustainable – but ‘disgusting’ – products become more attractive in a second language

Why people distrust companies that make profit

Why people distrust companies that make profit

Our five best-read articles of 2017

Our five best-read articles of 2017

Managing the supply and demand of creativity

Managing the supply and demand of creativity