Marketing - RSM Discovery

How brain measures can help to understand fairness

Maarten Boksem
Sebastian Speer
How brain measures can help to understand fairness

‘Recommended for you’: where does it come from?

Anne-Kathrin Klesse
Jia Gai
‘Recommended for you’: where does it come from?

Why customization isn’t always positive

Anne-Kathrin Klesse
Why customization isn’t always positive

In F1, car manufacturers gain more from high R&D and low advertising.

Yvonne van Everdingen
In F1, car manufacturers gain more from high R&D and low advertising.

How consumers consume technology – and are affected by it

Stefano Puntoni
Gabriele Paolacci
Eugina Leung
How consumers consume technology – and are affected by it

Brain scans reveal engagement levels of videos

Ale Smidts
Maarten Boksem
Hang-Yee Chan
Brain scans reveal engagement levels of videos

Here's more

Sustainable – but ‘disgusting’ – products become more attractive in a second language

Sustainable – but ‘disgusting’ – products become more attractive in a second language

Why people distrust companies that make profit

Why people distrust companies that make profit

Our five best-read articles of 2017

Our five best-read articles of 2017

Managing the supply and demand of creativity

Managing the supply and demand of creativity

Team creativity: individual brilliance versus group collaboration

Team creativity: individual brilliance versus group collaboration