Marketing - RSM Discovery

‘Recommended for you’: where does it come from?

Anne-Kathrin Klesse
Jia Gai
‘Recommended for you’: where does it come from?

Why customization isn’t always positive

Anne-Kathrin Klesse
Why customization isn’t always positive

In F1, car manufacturers gain more from high R&D and low advertising.

Yvonne van Everdingen
In F1, car manufacturers gain more from high R&D and low advertising.

How consumers consume technology – and are affected by it

Stefano Puntoni
Gabriele Paolacci
Eugina Leung
How consumers consume technology – and are affected by it

Brain scans reveal engagement levels of videos

Ale Smidts
Maarten Boksem
Hang-Yee Chan
Brain scans reveal engagement levels of videos

Tracking emotions real time in the brain

Ale Smidts
Maarten Boksem
Esther Eijlers
Tracking emotions real time in the brain

Here's more

Why people distrust companies that make profit

Why people distrust companies that make profit

Our five best-read articles of 2017

Our five best-read articles of 2017

Managing the supply and demand of creativity

Managing the supply and demand of creativity

Team creativity: individual brilliance versus group collaboration

Team creativity: individual brilliance versus group collaboration

World Science Day: why business researchers now make brain scans

World Science Day: why business researchers now make brain scans