Marketing
  1. Home
  2. Discovery: Research impact
  3. Marketing
  • Home
  • Bachelor
  • Master
  • MBA
  • PhD, Faculty & Research
  • Executive Education
  • Discovery: Research impact
  • Operations
  • Finance and Accounting
  • Marketing
  • Organisation
  • Strategy
  • Researchers
Rotterdam School of Management, Erasmus University Logo of Rotterdam School of Management, Erasmus University
  1. Home
  2. Discovery: Research impact
  3. Marketing

Marketing

Optimising shelf layout to increase sales and customer satisfaction

  • Robert Rooderkerk
Optimising shelf layout to increase sales and customer satisfaction

article
How to really achieve your goals

  • Bram Van den Bergh
  • Mirjam Tuk
How to really achieve your goals

article
BLOG: Marketing against corona

  • Berend Wierenga
  • Charles Weinberg
BLOG: Marketing against corona

article
Why honest people cheat

  • Ale Smidts
  • Maarten Boksem
  • Sebastian Speer
Why honest people cheat

article
Seven improvements to new product development inspired by the shift to omnichannel retail

  • Robert Rooderkerk
Seven improvements to new product development inspired by the shift to omnichannel retail

article
VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

  • Anne-Kathrin Klesse
VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

video

Here's more

Consumer product reviews: more believable when writers get paid more
Consumer product reviews: more believable when writers get paid more
  • Christilene du Plessis
Why some brands lose their value after an acquisition
Why some brands lose their value after an acquisition
  • Elisa Maira
Sustainable – but ‘disgusting’ – products become more attractive in a second language
Sustainable – but ‘disgusting’ – products become more attractive in a second language
  • Anne-Kathrin Klesse
Why people distrust companies that make profit
Why people distrust companies that make profit
  • Amit Bhattacharjee
Our five best-read articles of 2017
Our five best-read articles of 2017
  • Bram Van den Bergh
  • Cees van Riel
  • Laura M. Giurge
  • Jasmien Khattab
  • Christina Wessels
  • First
  • Previous
  • Previous
  • Next
  • Last
    • 1
    • 2
    • 3
    • 4
    • 5
    • 6
    • …
    • 14
Stay Informed

Receive the latest business research directly in your inbox every two months! Of course, we’ll handle your details with care.

RSM Programmes

Want to learn more about this subject? This RSM programme can teach you more.

  • Effective Decision-Making
  • Marketing and Value Creation
  • Neuromarketing

Programmes

  • Bachelor
  • Master
  • MBA
  • Executive Education
  • Research and PhD
  • Programme Finder

Information for

  • Alumni
  • Companies
  • Current students
  • Employees
  • Future employees
  • Press

Contact

Rotterdam School of Management 
Erasmus University

Burgemeester Oudlaan 50
3062 PA Rotterdam
The Netherlands

Full contact details

Follow us

  • Like RSM on Facebook
  • Follow RSM on Twitter
  • Connect with RSM on LinkedIn
  • Subscribe to RSM on YouTube
  • Follow RSM on Instagram

See all our social media channels

  • © Rotterdam School of Management, Erasmus University