Marketing - RSM Discovery

Managing churn to maximize profits: how firms can optimise their customer retention efforts

Aurélie Lemmens
Managing churn to maximize profits: how firms can optimise their customer retention efforts

How brain measures can help to understand fairness

Maarten Boksem
Sebastian Speer
How brain measures can help to understand fairness

‘Recommended for you’: where does it come from?

Anne-Kathrin Klesse
Jia Gai
‘Recommended for you’: where does it come from?

Why customization isn’t always positive

Anne-Kathrin Klesse
Why customization isn’t always positive

In F1, car manufacturers gain more from high R&D and low advertising.

Yvonne van Everdingen
In F1, car manufacturers gain more from high R&D and low advertising.

How consumers consume technology – and are affected by it

Stefano Puntoni
Gabriele Paolacci
Eugina Leung
How consumers consume technology – and are affected by it

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Team creativity: individual brilliance versus group collaboration

Team creativity: individual brilliance versus group collaboration

World Science Day: why business researchers now make brain scans

World Science Day: why business researchers now make brain scans

Brain activity can forecast success of crowd-funded projects

Brain activity can forecast success of crowd-funded projects

How to identify the most effective influencers in social networks

How to identify the most effective influencers in social networks

Why saying ‘Sorry’ is more effective than an expensive gift

Why saying ‘Sorry’ is more effective than an expensive gift