Marketing - RSM Discovery

Optimising shelf layout to increase sales and customer satisfaction

Robert Rooderkerk
Optimising shelf layout to increase sales and customer satisfaction

How to really achieve your goals

Bram Van den Bergh
Mirjam Tuk
How to really achieve your goals

BLOG: Marketing against corona

Berend Wierenga
Charles Weinberg
BLOG: Marketing against corona

Why honest people cheat

Ale Smidts
Maarten Boksem
Sebastian Speer
Why honest people cheat

Seven improvements to new product development inspired by the shift to omnichannel retail

Robert Rooderkerk
Seven improvements to new product development inspired by the shift to omnichannel retail

VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

Anne-Kathrin Klesse
VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

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Consumer product reviews: more believable when writers get paid more

Consumer product reviews: more believable when writers get paid more

Why some brands lose their value after an acquisition

Why some brands lose their value after an acquisition

Sustainable – but ‘disgusting’ – products become more attractive in a second language

Sustainable – but ‘disgusting’ – products become more attractive in a second language

Why people distrust companies that make profit

Why people distrust companies that make profit

Our five best-read articles of 2017

Our five best-read articles of 2017