Marketing - RSM Discovery

‘Recommended for you’: where does it come from?

Anne-Kathrin Klesse
Jia Gai
‘Recommended for you’: where does it come from?

Why customization isn’t always positive

Anne-Kathrin Klesse
Why customization isn’t always positive

In F1, car manufacturers gain more from high R&D and low advertising.

Yvonne van Everdingen
In F1, car manufacturers gain more from high R&D and low advertising.

How consumers consume technology – and are affected by it

Stefano Puntoni
Gabriele Paolacci
Eugina Leung
How consumers consume technology – and are affected by it

Brain scans reveal engagement levels of videos

Ale Smidts
Maarten Boksem
Hang-Yee Chan
Brain scans reveal engagement levels of videos

Tracking emotions real time in the brain

Ale Smidts
Maarten Boksem
Esther Eijlers
Tracking emotions real time in the brain

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Brain activity can forecast success of crowd-funded projects

Brain activity can forecast success of crowd-funded projects

How to identify the most effective influencers in social networks

How to identify the most effective influencers in social networks

Why saying ‘Sorry’ is more effective than an expensive gift

Why saying ‘Sorry’ is more effective than an expensive gift

How best to market a crowdsourced product?

How best to market a crowdsourced product?

How retailers can influence the walking speed of customers

How retailers can influence the walking speed of customers