Marketing - RSM Discovery

Thumbs up or thumbs down – what do people think of decisions by algorithms?

Stefano Puntoni

Gizem Yalcin

Thumbs up or thumbs down – what do people think of decisions by algorithms?

Blog: What superhero can swoop in to save movie theaters?

Berend Wierenga

Blog: What superhero can swoop in to save movie theaters?

What if you could accurately predict which restaurants will fail?

Markus Weinmann

What if you could accurately predict which restaurants will fail?

Don’t put popcorn in front of you while watching a movie

Anne-Kathrin Klesse

Don’t put popcorn in front of you while watching a movie

You might also like: How AI shapes our product and food choices

Anne-Kathrin Klesse

You might also like: How AI shapes our product and food choices

Optimising shelf layout to increase sales and customer satisfaction

Robert Rooderkerk

Optimising shelf layout to increase sales and customer satisfaction

Here's more

Managing churn to maximize profits: how firms can optimise their customer retention efforts

Managing churn to maximize profits: how firms can optimise their customer retention efforts

How brain measures can help to understand fairness

How brain measures can help to understand fairness

‘Recommended for you’: where does it come from?

‘Recommended for you’: where does it come from?

Why customization isn’t always positive

Why customization isn’t always positive

In F1, car manufacturers gain more from high R&D and low advertising.

In F1, car manufacturers gain more from high R&D and low advertising.

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