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VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?
Marketing
Marketing
VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?
  • Anne-Kathrin Klesse
‘Recommended for you’: where does it come from?
Marketing
Marketing
‘Recommended for you’: where does it come from?
  • Anne-Kathrin Klesse
  • Jia Gai
Why customization isn’t always positive
Marketing
Marketing
Why customization isn’t always positive
  • Anne-Kathrin Klesse
Sustainable – but ‘disgusting’ – products become more attractive in a second language
Marketing
Marketing
Sustainable – but ‘disgusting’ – products become more attractive in a second language
  • Anne-Kathrin Klesse
About the researcher
Anne-Kathrin Klesse

Anne-Kathrin Klesse

Erasmus University Rotterdam

Department of Marketing Management

Associate Professor

klesse@rsm.nl

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