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Related Content

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Articles
Charities can boost the effectiveness of their fundraising campaigns by empowering their donors
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Charities can boost the effectiveness of their fundraising campaigns by empowering their donors
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Customer Analytics with Aurelie Lemmens
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Customer Analytics with Aurelie Lemmens
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Managing churn to maximize profits: how firms can optimise their customer retention efforts
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About the researcher
Aurélie Lemmens

Aurélie Lemmens

Erasmus University Rotterdam

Department of Marketing Management

Associate Professor

lemmens@rsm.nl

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