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Articles
Thumbs up or thumbs down – what do people think of decisions by algorithms?
Marketing
Marketing
Thumbs up or thumbs down – what do people think of decisions by algorithms?
  • Stefano Puntoni
  • Gizem Yalcin
How consumers consume technology – and are affected by it
Marketing
Marketing
How consumers consume technology – and are affected by it
  • Stefano Puntoni
  • Gabriele Paolacci
  • Eugina Leung
Most workers would prefer to be replaced by a robot than by another human
Organisation
Organisation
Most workers would prefer to be replaced by a robot than by another human
  • Stefano Puntoni
When and why we forget to buy
Marketing, Operations
Marketing, Operations
When and why we forget to buy
  • Stefano Puntoni
  • Stijn van Osselaer
  • Daniel Fernandes
Automation: is your product too good?
Marketing
Marketing
Automation: is your product too good?
  • Stefano Puntoni
  • Gabriele Paolacci
  • Eugina Leung
When faster products don’t save time
Marketing
Marketing
When faster products don’t save time
  • Stefano Puntoni
BLOG: Marketing without Marketers
Marketing
Marketing
BLOG: Marketing without Marketers
  • Stefano Puntoni
BLOG: How to sacrifice short-term rewards for long-term benefits?
Marketing
Marketing
BLOG: How to sacrifice short-term rewards for long-term benefits?
  • Stefano Puntoni
BLOG: Marketing -  here, there, everywhere
Marketing
Marketing
BLOG: Marketing - here, there, everywhere
  • Stefano Puntoni
Stefano Puntoni: Marketing is the channel that allows firms to reach customers
Marketing
Marketing
Stefano Puntoni: Marketing is the channel that allows firms to reach customers
  • Stefano Puntoni
Gender identity and breast cancer campaigns
Marketing
Marketing
Gender identity and breast cancer campaigns
  • Stefano Puntoni
  • Steven Sweldens
Strategic ambiguity in minority targeting
Marketing
Marketing
Strategic ambiguity in minority targeting
  • Stefano Puntoni
  • Joëlle Vanhamme
About the researcher
Stefano Puntoni

Stefano Puntoni

Erasmus University Rotterdam

Department of Marketing Management

Professor of Marketing

spuntoni@rsm.nl

See profile

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