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BLOG: Marketing against corona

BLOG: Marketing against corona

Managing the supply and demand of creativity

Managing the supply and demand of creativity

The harmful neglect of decision support systems

The harmful neglect of decision support systems

Viral marketing can be a safe bet

Viral marketing can be a safe bet

Understanding marketing decision-making

Understanding marketing decision-making

Berend Wierenga

Berend Wierenga

Erasmus University Rotterdam

Department of Marketing Management

Professor Emeritus of Marketing

bwierenga@rsm.nl