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Slimming brand portfolio likely to starve your company
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Slimming brand portfolio likely to starve your company
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  • Yvonne van Everdingen
Viral marketing can be a safe bet
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Viral marketing can be a safe bet
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About the researcher
Gerrit van Bruggen

Gerrit van Bruggen

Erasmus University Rotterdam

Department of Marketing Management

Professor of Marketing

gbruggen@rsm.nl

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