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Articles
How best to market a crowdsourced product?
Marketing
Marketing
How best to market a crowdsourced product?
  • Christoph Fuchs
When and why consumers prefer products from user-driven firms
Marketing
Marketing
When and why consumers prefer products from user-driven firms
  • Christoph Fuchs
Customer empowerment in new product development
Marketing
Marketing
Customer empowerment in new product development
  • Christoph Fuchs
About the researcher
Christoph Fuchs

Christoph Fuchs

Former Visiting Professor of Marketing

discovery@rsm.nl