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Articles
Professor's Opinion - Cheating in chess
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Professor's Opinion - Cheating in chess
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Why honest people cheat
Marketing
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Why honest people cheat
  • Ale Smidts
  • Maarten Boksem
  • Sebastian Speer
How brain measures can help to understand fairness
Marketing
Marketing
How brain measures can help to understand fairness
  • Maarten Boksem
  • Sebastian Speer
Brain scans reveal engagement levels of videos
Marketing
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Brain scans reveal engagement levels of videos
  • Ale Smidts
  • Maarten Boksem
  • Hang-Yee Chan
Tracking emotions real time in the brain
Marketing
Marketing
Tracking emotions real time in the brain
  • Ale Smidts
  • Maarten Boksem
  • Esther Eijlers
Identifying strong brands in the brain
Marketing
Marketing
Identifying strong brands in the brain
  • Ale Smidts
  • Maarten Boksem
  • Hang-Yee Chan
Brain scans reveal what makes a TV advert effective
Marketing
Marketing
Brain scans reveal what makes a TV advert effective
  • Ale Smidts
  • Maarten Boksem
  • Linda Couwenberg
Can brain responses to movie trailers predict success?
Marketing
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Can brain responses to movie trailers predict success?
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About the researcher
Maarten Boksem

Maarten Boksem

Erasmus University Rotterdam

Department of Marketing Management

Associate Professor of Marketing Management

mboksem@rsm.nl

See profile

Centres

  • Neuroeconomics
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