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In F1, car manufacturers gain more from high R&D and low advertising.
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In F1, car manufacturers gain more from high R&D and low advertising.
  • Yvonne van Everdingen
Slimming brand portfolio likely to starve your company
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General
Slimming brand portfolio likely to starve your company
  • Gerrit van Bruggen
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About the researcher
Yvonne van Everdingen

Yvonne van Everdingen

Erasmus University Rotterdam

Department of Marketing Management

Professor of Marketing and Innovation

yeverdingen@rsm.nl

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