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Discovery: Research Impact
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9 results on Discovery
How does the human brain respond to injustice?
People are very sensitive to injustice. Do we rather punish violators or compensate victims? The hormone oxytocine plays a remarkable role.
Identifying strong brands in the brain
Marketeers no longer only have to rely on what consumers tell them about brand perception. We can now see it in the brain.
World Science Day: why business researchers now make brain scans
Business schools do a surprising amount of brain research! To celebrate world science day. Here's an overview of recent RSM studies.
Brain activity can forecast success of crowd-funded projects
Brain scans, performed on a small number of people, can forecast if crowd-funded projects will be successful, weeks or even months later.
Brain scans reveal what makes a TV advert effective
Adverts are most effective when they highlight a product’s functional benefits, but also trigger the viewer’s imagination.
How the brain's sensitivity for emotions causes accounting fraud
Being sensitive to emotions makes some controllers vulnerable to social pressure from managers promoting their own personal interests.
Can brain responses to movie trailers predict success?
Decades of research have shown that much of our mental processing occurs at the subconscious level, including the decisions we make as consumers.
Why impulsive behaviour may be good for your health
New research shows that under the right circumstances giving in to your impulses can in fact lead us to engage in behaviour that is actually more conducive to our health.
Hush then discuss for better performance
New research by Associate Professor Daan Stam of Rotterdam School of Management, Erasmus University demonstrates that shortly suspending group debate leads to more ideas.