- The following articles contain the tag:
- consumer behaviour
34 results on Discovery
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How leaders can find morality in themselvesMorality cannot be imposed by codes of conduct; leaders must grow it from within. PhD research from Kyrill Goossef.
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Additional options make consumers forgo their real preferencesGood news for managers of product lines. A close inspection of the architecture of choice by Ioannis Evangelidis reveals that more choice –
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Distance: a surprising way to keep your company ethicalOften it's assumed unethical behaviour at the top ‘trickles down’ to lower levels in organisations. However, if middle managers keep their distance from misbehaving bosses, they break the chain.
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Breaking bad behaviour – overcoming short-term temptationsBehaving morally requires the ability to act on long-term goals and commitments, and to overcome the lure of short-lived joys. How are we able to do that?
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When will a customer purchase again?Companies are often clueless about when their consumers will purchase again.