All articles with the tag: consumer behaviour

34 results on Discovery

How leaders can find morality in themselves
Morality cannot be imposed by codes of conduct; leaders must grow it from within. PhD research from Kyrill Goossef.
Additional options make consumers forgo their real preferences
Good news for managers of product lines. A close inspection of the architecture of choice by Ioannis Evangelidis reveals that more choice –
Distance: a surprising way to keep your company ethical
Often it's assumed unethical behaviour at the top ‘trickles down’ to lower levels in organisations. However, if middle managers keep their distance from misbehaving bosses, they break the chain.
Breaking bad behaviour – overcoming short-term temptations
Behaving morally requires the ability to act on long-term goals and commitments, and to overcome the lure of short-lived joys. How are we able to do that?
When will a customer purchase again?
Companies are often clueless about when their consumers will purchase again.
Are women more loyal customers than men?
Embodied myopia and purchasing behaviour
The age of the consumer innovator
The psychology of ethical leaders
Strategic ambiguity in minority targeting
The perils of pursuing profit
The systematic instability of consumer preferences
Understanding behavioural ethics
Informed discretion in performance evaluations