PhD, Faculty & Research
Discovery: Research Impact
Finance and Accounting
Rotterdam School of Management, Erasmus University
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The following articles contain the tag:
6 results on Discovery
Using scent to lift customers’ moods
Strong scents brighten shoppers' attitudes and open wallets. The right scent at the right intensity can increase sales by nearly a third.
Why customers stay loyal to service providers that mistreat them
What does self-esteem have to do with staying loyal to a service provider?
Additional options make consumers forgo their real preferences
Good news for managers of product lines. A close inspection of the architecture of choice by Ioannis Evangelidis reveals that more choice –
Paving the way in neuroeconomics
Are women more loyal customers than men?
The age of the consumer innovator