- The following articles contain the tag:
- consumer
11 results on Discovery
-
RSM Discovery Magazine 35: out now!Love in organisations, climate change and innovation, why customers reject your innovations and more. RSM Discovery Magazine is out now!
-
Crowdsourced consumer data: how do we make sure it's good?Over 15.000 consumer behaviour studies have used participants on online marketplace MTurk. How do researchers make sure such data is good?
-
RSM Discovery Magazine 34: out now!Crowdsourced consumer data, innovation is a team sport, power struggles, how big should small firms think, and the Chinese concept of Guanxi
-
Identifying strong brands in the brainMarketeers no longer only have to rely on what consumers tell them about brand perception. We can now see it in the brain.
-
Using scent to lift customers’ moodsStrong scents brighten shoppers' attitudes and open wallets. The right scent at the right intensity can increase sales by nearly a third.
-
Why customers stay loyal to service providers that mistreat themWhat does self-esteem have to do with staying loyal to a service provider?
-
Additional options make consumers forgo their real preferencesGood news for managers of product lines. A close inspection of the architecture of choice by Ioannis Evangelidis reveals that more choice –