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The following articles contain the tag:
consumer

11 results on Discovery

  • RSM Discovery Magazine 35: out now!
    Love in organisations, climate change and innovation, why customers reject your innovations and more. RSM Discovery Magazine is out now!
  • Crowdsourced consumer data: how do we make sure it's good?
    Over 15.000 consumer behaviour studies have used participants on online marketplace MTurk. How do researchers make sure such data is good?
  • RSM Discovery Magazine 34: out now!
    Crowdsourced consumer data, innovation is a team sport, power struggles, how big should small firms think, and the Chinese concept of Guanxi
  • Identifying strong brands in the brain
    Marketeers no longer only have to rely on what consumers tell them about brand perception. We can now see it in the brain.
  • Using scent to lift customers’ moods
    Strong scents brighten shoppers' attitudes and open wallets. The right scent at the right intensity can increase sales by nearly a third.
  • Why customers stay loyal to service providers that mistreat them
    What does self-esteem have to do with staying loyal to a service provider?
  • Additional options make consumers forgo their real preferences
    Good news for managers of product lines. A close inspection of the architecture of choice by Ioannis Evangelidis reveals that more choice –
  • Are women more loyal customers than men?
  • The age of the consumer innovator
  • Strategic ambiguity in minority targeting
  • The systematic instability of consumer preferences

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