- The following articles contain the tag:
- consumers
15 results on Discovery
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Seven improvements to new product development inspired by the shift to omnichannel retailHelping companies rethink designing and executing new products in the shift towards omnichannel retail.
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‘Recommended for you’: where does it come from?On-line shops frequently provide customers with product recommendations accompanied by a explanation of why they recommend the product.
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Do we really understand the numbers we receive?People have less understanding of numbers than companies often think. It would be easier to understand the amount of sugar in a product in discretizing units, like cubes, than in grams.
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RSM Discovery Magazine 35: out now!Love in organisations, climate change and innovation, why customers reject your innovations and more. RSM Discovery Magazine is out now!
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Consumer product reviews: more believable when writers get paid moreConsumers put greater trust in online reviews when the reviewer is paid well or not at all.
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Controlling the Uncontrollable – The Advertising Tug-of-WarConsumers cannot control the effects visual advertising has on them - even when making a conscious effort to change this.
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Sustainable – but ‘disgusting’ – products become more attractive in a second languageInsect cookies, artificial meat and recycled water sound less repulsive to consumers when presented in a second language.
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RSM Discovery Magazine 32: out now!Regulation of international banks, diversity policy and extravert CEOs. RSM Discovery Magazine is out now!
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BLOG: Why we can’t assess Super Mario Run’s performance only by its revenuesMobile games like Super Mario Run can affect Nintendo’s long-term success in the console industry. Blog by Joost Rietveld.
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Smart charging of electrical vehicles can bring down electricity priceHow to avoid blackouts when everyone charges their electric vehicle at the same time – new research by Konstantina Valogianni
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Tame the desire: tell yourself you can have it ‘some other time’Give in to temptation - but tell yourself later! Research by Nicole Mead shows denying cravings can be counterproductive.
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BLOG: Why are so many game developers struggling to generate revenue?Smaller game developers edged out by the biggest. Digital distribution is part of the problem, says RSM's Joost Rietveld.
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Slawek Magala: Consumers buy based on the roles they playTo understand consumers’ decision-making process when buying, professor Slawek Magala explains that consumers play many different roles a day.