- The following articles contain the tag:
- creative process
4 results on Discovery
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Managers more likely to choose novel ideas when they understand the creative processResearch found that showing the creative process helps managers select more fruitful business ideas
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Thumbs up or thumbs down – what do people think of decisions by algorithms?What if “computer says no” to your application? What if they say yes? We investigated consumer reactions towards automated decision-making.
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Ignoring customers’ opinions can lead to more successful productsResearch by Prof. Jan van den Ende shows when your customers might have something useful to add during the design process.
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Business model innovation challenge for creative sectorsSectors at the core of innovation – such as architecture, design and the gaming industry – struggle with innovating their business models. Maria Rita Micheli reveals why.