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The following articles contain the tag:
creative process

4 results on Discovery

  • Managers more likely to choose novel ideas when they understand the creative process
    Research found that showing the creative process helps managers select more fruitful business ideas
  • Thumbs up or thumbs down – what do people think of decisions by algorithms?
    What if “computer says no” to your application? What if they say yes? We investigated consumer reactions towards automated decision-making.
  • Ignoring customers’ opinions can lead to more successful products
    Research by Prof. Jan van den Ende shows when your customers might have something useful to add during the design process.
  • Business model innovation challenge for creative sectors
    Sectors at the core of innovation – such as architecture, design and the gaming industry – struggle with innovating their business models. Maria Rita Micheli reveals why.

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