Floor markers can help retailers to influence how fast a customer walks through their shop. Research by Bram Van den Bergh

How do loyal customers react when a brand or product is no longer on sale? And how can remaining brands benefit from such exits?

Research by Prof. Jan van den Ende shows when your customers might have something useful to add during the design process.

Involving customers in your product design can be an effective strategy.

How to innovate effectively? Kevin Heij’s study shows that non-technological innovations can bring about competitive advantages.

Decades of research have shown that much of our mental processing occurs at the subconscious level, including the decisions we make as consumers.

Companies are often clueless about when their consumers will purchase again.

What is marketing? I always start “introduction to marketing” sessions with this question.

Stefano Puntoni, Associate Professor of Marketing Management at RSM, explains that even the most brilliant and unique products and services won’t survive without marketing.