PhD, Faculty & Research
Discovery: Research Impact
Finance and Accounting
Rotterdam School of Management, Erasmus University
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14 results on Discovery
How retailers can influence the walking speed of customers
Floor markers can help retailers to influence how fast a customer walks through their shop. Research by Bram Van den Bergh
Who benefits when a brand disappears?
How do loyal customers react when a brand or product is no longer on sale? And how can remaining brands benefit from such exits?
Ignoring customers’ opinions can lead to more successful products
Research by Prof. Jan van den Ende shows when your customers might have something useful to add during the design process.
When and why consumers prefer products from user-driven firms
Involving customers in your product design can be an effective strategy.
Want to innovate effectively? Look beyond R&D
How to innovate effectively? Kevin Heij’s study shows that non-technological innovations can bring about competitive advantages.
Personalisation equals profit: enriching the customer experience with big data
Can brain responses to movie trailers predict success?
Decades of research have shown that much of our mental processing occurs at the subconscious level, including the decisions we make as consumers.
When will a customer purchase again?
Companies are often clueless about when their consumers will purchase again.
BLOG: Marketing - here, there, everywhere
What is marketing? I always start “introduction to marketing” sessions with this question.
Stefano Puntoni: Marketing is the channel that allows firms to reach customers
Stefano Puntoni, Associate Professor of Marketing Management at RSM, explains that even the most brilliant and unique products and services won’t survive without marketing.
Are women more loyal customers than men?
Viral marketing can be a safe bet
The age of the consumer innovator
Customer empowerment in new product development