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The following articles contain the tag:
customer

9 results on Discovery

  • Customer Analytics with Aurelie Lemmens
    Interview with Dr. Aurélie Lemmens on Customer Analytics
  • Optimising shelf layout to increase sales and customer satisfaction
    Insights from experiments with supermarket shelf layouts and categorizations substantially increase expected conversions.
  • Personalisation equals profit: enriching the customer experience with big data
  • Can brain responses to movie trailers predict success?
    Decades of research have shown that much of our mental processing occurs at the subconscious level, including the decisions we make as consumers.
  • When will a customer purchase again?
    Companies are often clueless about when their consumers will purchase again.
  • Are women more loyal customers than men?
  • Viral marketing can be a safe bet
  • The age of the consumer innovator
  • Customer empowerment in new product development

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