- The following articles contain the tag:
- customers
7 results on Discovery
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How retailers can influence the walking speed of customersFloor markers can help retailers to influence how fast a customer walks through their shop. Research by Bram Van den Bergh
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Who benefits when a brand disappears?How do loyal customers react when a brand or product is no longer on sale? And how can remaining brands benefit from such exits?
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Ignoring customers’ opinions can lead to more successful productsResearch by Prof. Jan van den Ende shows when your customers might have something useful to add during the design process.
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When and why consumers prefer products from user-driven firmsInvolving customers in your product design can be an effective strategy.
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Want to innovate effectively? Look beyond R&DHow to innovate effectively? Kevin Heij’s study shows that non-technological innovations can bring about competitive advantages.
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BLOG: Marketing - here, there, everywhereWhat is marketing? I always start “introduction to marketing” sessions with this question.
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Stefano Puntoni: Marketing is the channel that allows firms to reach customersStefano Puntoni, Associate Professor of Marketing Management at RSM, explains that even the most brilliant and unique products and services won’t survive without marketing.