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Discovery: Research Impact
Finance and Accounting
Rotterdam School of Management, Erasmus University
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8 results on Discovery
BBC World News interviews Jan van den Ende
BBC World News interviewed Jan van den Ende about his research into the input of customers in the design process of new products.
How best to market a crowdsourced product?
How crowdsourced products led to twenty percent more sales. Tips and tricks for effective crowdsourcing strategies by Christoph Fuchs.
Ignoring customers’ opinions can lead to more successful products
Research by Prof. Jan van den Ende shows when your customers might have something useful to add during the design process.
When and why consumers prefer products from user-driven firms
Involving customers in your product design can be an effective strategy.
Business model innovation challenge for creative sectors
Sectors at the core of innovation – such as architecture, design and the gaming industry – struggle with innovating their business models. Maria Rita Micheli reveals why.
Boosting revenues in the self-storage warehouse industry
How design can improve company performance
Human factors in business: creating people-centric systems