PhD, Faculty & Research
Discovery: Research Impact
Finance and Accounting
The following articles contain the tag:
2 results on Discovery
Brain activity can forecast success of crowd-funded projects
Brain scans, performed on a small number of people, can forecast if crowd-funded projects will be successful, weeks or even months later.
Brain scans reveal what makes a TV advert effective
Adverts are most effective when they highlight a product’s functional benefits, but also trigger the viewer’s imagination.