PhD, Faculty & Research
Discovery: Research Impact
Finance and Accounting
Rotterdam School of Management, Erasmus University
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The following articles contain the tag:
3 results on Discovery
Identifying strong brands in the brain
Marketeers no longer only have to rely on what consumers tell them about brand perception. We can now see it in the brain.
Brain activity can forecast success of crowd-funded projects
Brain scans, performed on a small number of people, can forecast if crowd-funded projects will be successful, weeks or even months later.
Brain scans reveal what makes a TV advert effective
Adverts are most effective when they highlight a product’s functional benefits, but also trigger the viewer’s imagination.