- The following articles contain the tag:
- fmri
4 results on Discovery
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Brain scans reveal engagement levels of videosWhat if we could predict when consumers would strongly engage with videos by analysing the neural activity in their brains?
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Identifying strong brands in the brainMarketeers no longer only have to rely on what consumers tell them about brand perception. We can now see it in the brain.
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Brain activity can forecast success of crowd-funded projectsBrain scans, performed on a small number of people, can forecast if crowd-funded projects will be successful, weeks or even months later.
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Brain scans reveal what makes a TV advert effectiveAdverts are most effective when they highlight a product’s functional benefits, but also trigger the viewer’s imagination.