All articles with the tag: label

3 results on Discovery

Green labels can steer shoppers toward more sustainable delivery options
Steering customer behaviour can help to reduce the vehicles’ miles and associated emissions
Who benefits when a brand disappears?
How do loyal customers react when a brand or product is no longer on sale? And how can remaining brands benefit from such exits?
Negative consequences of sustainability labelling
Fairtrade and Green Seal claim a product was produced in a socially and environmentally sustainable way. But are they really? Frank Wijen reveals the truth about sustainability labelling.