PhD, Faculty & Research
Discovery: Research Impact
Finance and Accounting
Rotterdam School of Management, Erasmus University
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58 results on Discovery
Becoming the industry standard when standardisation is not standardised
The process of standardisation isn’t standardised. So what’s the best way to make sure your product stands a chance of becoming the industry standard?
RSM Discovery Magazine 36: out now!
Funding for disruptive start-ups, effective leadership development, sustainable development and more. RSM Discovery Magazine 36 is out now!
BLOG UPDATE: Brexit – the simple way out. A business perspective
The UK might leave the Single Market without proper alternatives. Henk de Vries takes a business perspective: there could be a way out.
Crowdsourced consumer data: how do we make sure it's good?
Over 15.000 consumer behaviour studies have used participants on online marketplace MTurk. How do researchers make sure such data is good?
Identifying strong brands in the brain
Marketeers no longer only have to rely on what consumers tell them about brand perception. We can now see it in the brain.
Consumer product reviews: more believable when writers get paid more
Consumers put greater trust in online reviews when the reviewer is paid well or not at all.
Controlling the Uncontrollable – The Advertising Tug-of-War
Consumers cannot control the effects visual advertising has on them - even when making a conscious effort to change this.
Why some brands lose their value after an acquisition
An acquisition can undermine brand identity and popularity with consumers. Keeping the founders on board helps. Research by Elisa Maira.
Sustainable – but ‘disgusting’ – products become more attractive in a second language
Insect cookies, artificial meat and recycled water sound less repulsive to consumers when presented in a second language.
Predicting the stock market with big-data analysis of tweets
"The big challenge was to determine what all the emoji, slang expressions and negations in tweets actually say about stock sentiment."
World Science Day: why business researchers now make brain scans
Business schools do a surprising amount of brain research! To celebrate world science day. Here's an overview of recent RSM studies.
Brain activity can forecast success of crowd-funded projects
Brain scans, performed on a small number of people, can forecast if crowd-funded projects will be successful, weeks or even months later.
How to identify the most effective influencers in social networks
Social influencers can help with spreading new ideas through networks. Researcher Xi Chen discovered how to select the most effective ones.
Why saying ‘Sorry’ is more effective than an expensive gift
Gifts are ineffective as an apology. Brands should not market their products as apology gift. Research by Laura Straeter.
How the current electricity market design may keep fossil fuel alive
Surprise: adding more solar and wind power to the electricity mix may help to keep traditional power plants alive.
What makes new stock markets successful?
A successful financial market can help grow a developing economy. But what determines its success?
How retailers can influence the walking speed of customers
Floor markers can help retailers to influence how fast a customer walks through their shop. Research by Bram Van den Bergh
Brain scans reveal what makes a TV advert effective
Adverts are most effective when they highlight a product’s functional benefits, but also trigger the viewer’s imagination.
BLOG: Why we can’t assess Super Mario Run’s performance only by its revenues
Mobile games like Super Mario Run can affect Nintendo’s long-term success in the console industry. Blog by Joost Rietveld.
Who benefits when a brand disappears?
How do loyal customers react when a brand or product is no longer on sale? And how can remaining brands benefit from such exits?