What if we could predict when consumers would strongly engage with videos by analysing the neural activity in their brains?

Funding for disruptive start-ups, effective leadership development, sustainable development and more. RSM Discovery Magazine 36 is out now!

Marketeers no longer only have to rely on what consumers tell them about brand perception. We can now see it in the brain.

Does using delivery drones make sense? Yes, if you combine them with trucks.

Consumers put greater trust in online reviews when the reviewer is paid well or not at all.

Consumers cannot control the effects visual advertising has on them - even when making a conscious effort to change this.

An acquisition can undermine brand identity and popularity with consumers. Keeping the founders on board helps. Research by Elisa Maira.

Insect cookies, artificial meat and recycled water sound less repulsive to consumers when presented in a second language.

When trust in authorities is low, fair decision-making procedures become an even more important tool to increase tax revenue.

Business schools do a surprising amount of brain research! To celebrate world science day. Here's an overview of recent RSM studies.

Brain scans, performed on a small number of people, can forecast if crowd-funded projects will be successful, weeks or even months later.

Social influencers can help with spreading new ideas through networks. Researcher Xi Chen discovered how to select the most effective ones.

Gifts are ineffective as an apology. Brands should not market their products as apology gift. Research by Laura Straeter.

Floor markers can help retailers to influence how fast a customer walks through their shop. Research by Bram Van den Bergh

Adverts are most effective when they highlight a product’s functional benefits, but also trigger the viewer’s imagination.

Researcher Ghassan Chammas developed a new toolbox that can reveal inadvertent concentration and specialisation of stock portfolios

High status project leaders easily gather supporters, but results often are hit-or-miss. Research by Balazs Szatmari.

Unethical behaviour doesn’t happen in isolation. Causes, links and how it spreads in new PhD research by Franziska Zuber

People with hyperactivity – one of the symptoms of ADHD – are more likely to be self-employed, according to new research from Ingrid Verheul

Give educational games an engaging story and make them look good - players will learn more from them. Research by Andreas Alexiou.