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The following articles contain the tag:
marketing research

83 results on Discovery

  • BLOG: Marketing without Marketers
    Will intelligent machines get better at marketing than you? That might just depend on how creative you need to be in your job.
  • BLOG: How to sacrifice short-term rewards for long-term benefits?
    It’s hard to sacrifice short-term rewards for long-term benefits. Marketers, and companies more generally, face equally difficult trade-offs on a daily basis.
  • Smart maths helps rail passengers and train personnel
    How can smart algorithms help restore rail services for travellers? Why isn’t it effective just to have a simplified train schedule with a limited number of routes?
  • BLOG: Marketing - here, there, everywhere
    What is marketing? I always start “introduction to marketing” sessions with this question.
  • Political preference predicts movie choice
    What predicts whether a movie will become a box-office success or a flop?
  • Shira Mor: Stereotypes can help international business
    While management books urge us to shy away from using cultural stereotypes, Shira Mor discloses they might actually be a helpful compass.
  • Paving the way in neuroeconomics
  • Slawek Magala: Consumers buy based on the roles they play
    To understand consumers’ decision-making process when buying, professor Slawek Magala explains that consumers play many different roles a day.
  • Let's get our research into your boardroom
    How can businesses get hold of – and understand – the impact of research that will be useful to them? Watch our trailer to get an impression of our new research platform RSM Discovery.
  • Ethnic marketing: One size does not fit all
    The days of one-size-fits-all marketing are over. RSM’s Anne-Sophie Lenoir tells us what marketeers can do to better target an ethnic audience.
  • Stefano Puntoni: Marketing is the channel that allows firms to reach customers
    Stefano Puntoni, Associate Professor of Marketing Management at RSM, explains that even the most brilliant and unique products and services won’t survive without marketing.
  • What gets some product content talked about more than others?
  • Viral marketing can be a safe bet
  • Gender identity and breast cancer campaigns
  • Embodied myopia and purchasing behaviour
  • The age of the consumer innovator
  • Customer empowerment in new product development
  • Quality online personalisation
  • Strategic ambiguity in minority targeting
  • Understanding marketing decision-making
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