- The following articles contain the tag:
- marketing research
83 results on Discovery
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BLOG: Marketing without MarketersWill intelligent machines get better at marketing than you? That might just depend on how creative you need to be in your job.
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BLOG: How to sacrifice short-term rewards for long-term benefits?It’s hard to sacrifice short-term rewards for long-term benefits. Marketers, and companies more generally, face equally difficult trade-offs on a daily basis.
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Smart maths helps rail passengers and train personnelHow can smart algorithms help restore rail services for travellers? Why isn’t it effective just to have a simplified train schedule with a limited number of routes?
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BLOG: Marketing - here, there, everywhereWhat is marketing? I always start “introduction to marketing” sessions with this question.
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Political preference predicts movie choiceWhat predicts whether a movie will become a box-office success or a flop?
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Shira Mor: Stereotypes can help international businessWhile management books urge us to shy away from using cultural stereotypes, Shira Mor discloses they might actually be a helpful compass.
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Slawek Magala: Consumers buy based on the roles they playTo understand consumers’ decision-making process when buying, professor Slawek Magala explains that consumers play many different roles a day.
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Let's get our research into your boardroomHow can businesses get hold of – and understand – the impact of research that will be useful to them? Watch our trailer to get an impression of our new research platform RSM Discovery.
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Ethnic marketing: One size does not fit allThe days of one-size-fits-all marketing are over. RSM’s Anne-Sophie Lenoir tells us what marketeers can do to better target an ethnic audience.
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Stefano Puntoni: Marketing is the channel that allows firms to reach customersStefano Puntoni, Associate Professor of Marketing Management at RSM, explains that even the most brilliant and unique products and services won’t survive without marketing.