- The following articles contain the tag:
- product placement
11 results on Discovery
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Optimising shelf layout to increase sales and customer satisfactionInsights from experiments with supermarket shelf layouts and categorizations substantially increase expected conversions.
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Seven improvements to new product development inspired by the shift to omnichannel retailHelping companies rethink designing and executing new products in the shift towards omnichannel retail.
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Automation: is your product too good?Making products more automated is good, right? Not always. Sometimes customers prefer less-automation, and it has everything to do with self-image.
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How best to market a crowdsourced product?How crowdsourced products led to twenty percent more sales. Tips and tricks for effective crowdsourcing strategies by Christoph Fuchs.
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Brain scans reveal what makes a TV advert effectiveAdverts are most effective when they highlight a product’s functional benefits, but also trigger the viewer’s imagination.
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Who benefits when a brand disappears?How do loyal customers react when a brand or product is no longer on sale? And how can remaining brands benefit from such exits?
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For valuable inventions, combine old knowledge with new discoveriesThe most lucrative inventions? Those that combine existing knowledge with new research. How? Create teams of six!
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When and why consumers prefer products from user-driven firmsInvolving customers in your product design can be an effective strategy.
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Stefano Puntoni: Marketing is the channel that allows firms to reach customersStefano Puntoni, Associate Professor of Marketing Management at RSM, explains that even the most brilliant and unique products and services won’t survive without marketing.