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14 results on Discovery
How best to market a crowdsourced product?
How crowdsourced products led to twenty percent more sales. Tips and tricks for effective crowdsourcing strategies by Christoph Fuchs.
Brain scans reveal what makes a TV advert effective
Adverts are most effective when they highlight a product’s functional benefits, but also trigger the viewer’s imagination.
Who benefits when a brand disappears?
How do loyal customers react when a brand or product is no longer on sale? And how can remaining brands benefit from such exits?
Ignoring customers’ opinions can lead to more successful products
Research by Prof. Jan van den Ende shows when your customers might have something useful to add during the design process.
For valuable inventions, combine old knowledge with new discoveries
The most lucrative inventions? Those that combine existing knowledge with new research. How? Create teams of six!
Understanding what drives people improves safety and productivity in logistics
Safer and more productive workplaces - what motivates logistics managers and employees? New PhD research from Jelle de Vries
When and why consumers prefer products from user-driven firms
Involving customers in your product design can be an effective strategy.
Stefano Puntoni: Marketing is the channel that allows firms to reach customers
Stefano Puntoni, Associate Professor of Marketing Management at RSM, explains that even the most brilliant and unique products and services won’t survive without marketing.
What gets some product content talked about more than others?
Barometer 2013: Cost-cutting main expectation from the New Worlds of Work
New ways of working: Microsoft’s ‘mobility’ office
How design can improve company performance
The age of the consumer innovator
Customer empowerment in new product development