PhD, Faculty & Research
Discovery: Research Impact
Finance and Accounting
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7 results on Discovery
How does the human brain respond to injustice?
People are very sensitive to injustice. Do we rather punish violators or compensate victims? The hormone oxytocine plays a remarkable role.
Identifying strong brands in the brain
Marketeers no longer only have to rely on what consumers tell them about brand perception. We can now see it in the brain.
Brain activity can forecast success of crowd-funded projects
Brain scans, performed on a small number of people, can forecast if crowd-funded projects will be successful, weeks or even months later.
Brain scans reveal what makes a TV advert effective
Adverts are most effective when they highlight a product’s functional benefits, but also trigger the viewer’s imagination.
How the brain's sensitivity for emotions causes accounting fraud
Being sensitive to emotions makes some controllers vulnerable to social pressure from managers promoting their own personal interests.
Negative press or the law? What keeps us from committing financial fraud?
Adjusting legislation immediately after a scandal emerges is a waste of effort, says new research by RSM's Miriam Koning.
Why companies should value passionate leaders