PhD, Faculty & Research
Discovery: Research Impact
Finance and Accounting
Rotterdam School of Management, Erasmus University
Logo of Rotterdam School of Management, Erasmus University
The following articles contain the tag:
3 results on Discovery
Brain scans reveal what makes a TV advert effective
Adverts are most effective when they highlight a product’s functional benefits, but also trigger the viewer’s imagination.
BLOG: Why we can’t assess Super Mario Run’s performance only by its revenues
Mobile games like Super Mario Run can affect Nintendo’s long-term success in the console industry. Blog by Joost Rietveld.
Breaking bad behaviour – overcoming short-term temptations
Behaving morally requires the ability to act on long-term goals and commitments, and to overcome the lure of short-lived joys. How are we able to do that?