Marketing - RSM Discovery

Crowdsourced consumer data: how do we make sure it's good?

Gabriele Paolacci

Crowdsourced consumer data: how do we make sure it's good?

Consumer product reviews: more believable when writers get paid more

Christilene du Plessis

Consumer product reviews: more believable when writers get paid more

Why some brands lose their value after an acquisition

Elisa Maira

Why some brands lose their value after an acquisition

Sustainable – but ‘disgusting’ – products become more attractive in a second language

Anne-Kathrin Klesse

Sustainable – but ‘disgusting’ – products become more attractive in a second language

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Why people distrust companies that make profit

Why people distrust companies that make profit

Our five best-read articles of 2017

Our five best-read articles of 2017

Managing the supply and demand of creativity

Managing the supply and demand of creativity

Team creativity: individual brilliance versus group collaboration

Team creativity: individual brilliance versus group collaboration

World Science Day: why business researchers now make brain scans

World Science Day: why business researchers now make brain scans