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Marketing

Consumer product reviews: more believable when writers get paid more

  • Christilene du Plessis
 Consumer product reviews: more believable when writers get paid more

article
Why some brands lose their value after an acquisition

  • Elisa Maira
 Why some brands lose their value after an acquisition

video
Sustainable – but ‘disgusting’ – products become more attractive in a second language

  • Anne-Kathrin Klesse
 Sustainable – but ‘disgusting’ – products become more attractive in a second language

article
Why people distrust companies that make profit

  • Amit Bhattacharjee
 Why people distrust companies that make profit

video
Our five best-read articles of 2017

  • Bram Van den Bergh
  • Cees van Riel
  • Laura M. Giurge
  • Jasmien Khattab
  • Christina Wessels
 Our five best-read articles of 2017

article
Managing the supply and demand of creativity

  • Berend Wierenga
  • Niek Althuizen
 Managing the supply and demand of creativity

article

Here's more

Team creativity: individual brilliance versus group collaboration
Team creativity: individual brilliance versus group collaboration
  • Yingjie Yuan
World Science Day: why business researchers now make brain scans
World Science Day: why business researchers now make brain scans
Brain activity can forecast success of crowd-funded projects
Brain activity can forecast success of crowd-funded projects
  • Alexander Genevsky
How to identify the most effective influencers in social networks
How to identify the most effective influencers in social networks
  • Xi Chen
Why saying ‘Sorry’ is more effective than an expensive gift
Why saying ‘Sorry’ is more effective than an expensive gift
  • Laura Straeter
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