Marketing - RSM Discovery

Tracking emotions real time in the brain

Ale Smidts

Maarten Boksem

Esther Eijlers

Tracking emotions real time in the brain

Do we really understand the numbers we receive?

Christophe Lembregts

Do we really understand the numbers we receive?

When and why we forget to buy

Stefano Puntoni

Stijn van Osselaer

Daniel Fernandes

When and why we forget to buy

Automation: is your product too good?

Stefano Puntoni

Gabriele Paolacci

Eugina Leung

Automation: is your product too good?

BLOG: Corporate philanthropy is more than a tool

Lonneke Roza

BLOG: Corporate philanthropy is more than a tool

Crowdsourced consumer data: how do we make sure it's good?

Gabriele Paolacci

Crowdsourced consumer data: how do we make sure it's good?

Here's more

Identifying strong brands in the brain

Identifying strong brands in the brain

How good networking events can stimulate business innovation

How good networking events can stimulate business innovation

Consumer product reviews: more believable when writers get paid more

Consumer product reviews: more believable when writers get paid more

Why some brands lose their value after an acquisition

Why some brands lose their value after an acquisition

Sustainable – but ‘disgusting’ – products become more attractive in a second language

Sustainable – but ‘disgusting’ – products become more attractive in a second language

RSM Programmes

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