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Marketing

Automation: is your product too good?

  • Stefano Puntoni
  • Gabriele Paolacci
  • Eugina Leung
 Automation: is your product too good?

article
BLOG: Corporate philanthropy is more than a tool

  • Lonneke Roza
 BLOG: Corporate philanthropy is more than a tool

article
Crowdsourced consumer data: how do we make sure it's good?

  • Gabriele Paolacci
 Crowdsourced consumer data: how do we make sure it's good?

article
Identifying strong brands in the brain

  • Ale Smidts
  • Maarten Boksem
  • Hang-Yee Chan
 Identifying strong brands in the brain

article
How good networking events can stimulate business innovation

  • Patrick Reinmoeller
 How good networking events can stimulate business innovation

video
Consumer product reviews: more believable when writers get paid more

  • Christilene du Plessis
 Consumer product reviews: more believable when writers get paid more

article

Here's more

Why some brands lose their value after an acquisition
Why some brands lose their value after an acquisition
  • Elisa Maira
Sustainable – but ‘disgusting’ – products become more attractive in a second language
Sustainable – but ‘disgusting’ – products become more attractive in a second language
  • Anne-Kathrin Klesse
Why people distrust companies that make profit
Why people distrust companies that make profit
  • Amit Bhattacharjee
Our five best-read articles of 2017
Our five best-read articles of 2017
  • Bram Van den Bergh
  • Cees van Riel
  • Laura M. Giurge
  • Jasmien Khattab
  • Christina Wessels
Managing the supply and demand of creativity
Managing the supply and demand of creativity
  • Berend Wierenga
  • Niek Althuizen
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