Marketing - RSM Discovery

Optimising shelf layout to increase sales and customer satisfaction

Robert Rooderkerk

Optimising shelf layout to increase sales and customer satisfaction

How to really achieve your goals

Bram Van den Bergh

Mirjam Tuk

How to really achieve your goals

BLOG: Marketing against corona

Berend Wierenga

Charles Weinberg

BLOG: Marketing against corona

Why honest people cheat

Ale Smidts

Maarten Boksem

Sebastian Speer

Why honest people cheat

Seven improvements to new product development inspired by the shift to omnichannel retail

Robert Rooderkerk

Seven improvements to new product development inspired by the shift to omnichannel retail

VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

Anne-Kathrin Klesse

VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

Here's more

Managing churn to maximize profits: how firms can optimise their customer retention efforts

Managing churn to maximize profits: how firms can optimise their customer retention efforts

How brain measures can help to understand fairness

How brain measures can help to understand fairness

‘Recommended for you’: where does it come from?

‘Recommended for you’: where does it come from?

Why customization isn’t always positive

Why customization isn’t always positive

In F1, car manufacturers gain more from high R&D and low advertising.

In F1, car manufacturers gain more from high R&D and low advertising.

RSM Programmes

Want to learn more about this subject? This RSM programme can teach you more.