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Identifying strong brands in the brain

  • Ale Smidts
  • Maarten Boksem
  • Hang-Yee Chan
 Identifying strong brands in the brain

article
How good networking events can stimulate business innovation

  • Patrick Reinmoeller
 How good networking events can stimulate business innovation

video
Consumer product reviews: more believable when writers get paid more

  • Christilene du Plessis
 Consumer product reviews: more believable when writers get paid more

article
Why some brands lose their value after an acquisition

  • Elisa Maira
 Why some brands lose their value after an acquisition

video
Sustainable – but ‘disgusting’ – products become more attractive in a second language

  • Anne-Kathrin Klesse
 Sustainable – but ‘disgusting’ – products become more attractive in a second language

article
Why people distrust companies that make profit

  • Amit Bhattacharjee
 Why people distrust companies that make profit

video

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Our five best-read articles of 2017
Our five best-read articles of 2017
  • Bram Van den Bergh
  • Cees van Riel
  • Laura M. Giurge
  • Jasmien Khattab
  • Christina Wessels
Managing the supply and demand of creativity
Managing the supply and demand of creativity
  • Berend Wierenga
  • Niek Althuizen
Team creativity: individual brilliance versus group collaboration
Team creativity: individual brilliance versus group collaboration
  • Yingjie Yuan
World Science Day: why business researchers now make brain scans
World Science Day: why business researchers now make brain scans
Brain activity can forecast success of crowd-funded projects
Brain activity can forecast success of crowd-funded projects
  • Alexander Genevsky
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