Marketing - RSM Discovery

The Psychology of AI lab

Anne-Kathrin Klesse

The Psychology of AI lab

Charities can boost the effectiveness of their fundraising campaigns by empowering their donors

Bram Van den Bergh

Aurélie Lemmens

Charities can boost the effectiveness of their fundraising campaigns by empowering their donors

Professor's Opinion - Cheating in chess

Maarten Boksem

Professor's Opinion - Cheating in chess

Customer Analytics with Aurelie Lemmens

Aurélie Lemmens

Customer Analytics with Aurelie Lemmens

Thumbs up or thumbs down – what do people think of decisions by algorithms?

Stefano Puntoni

Gizem Yalcin

Thumbs up or thumbs down – what do people think of decisions by algorithms?

Blog: What superhero can swoop in to save movie theaters?

Berend Wierenga

Blog: What superhero can swoop in to save movie theaters?

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Consumer insights: think of yourself when buying for others

Consumer insights: think of yourself when buying for others

BLOG: Marketing without Marketers

BLOG: Marketing without Marketers

Can brain responses to movie trailers predict success?

Can brain responses to movie trailers predict success?

Additional options make consumers forgo their real preferences

Additional options make consumers forgo their real preferences

Boosting business with data analysis

Boosting business with data analysis

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