Marketing
  1. Home
  2. Discovery: Research impact
  3. Marketing
  • Home
  • Bachelor
  • Master
  • MBA
  • PhD, Faculty & Research
  • Executive Education
  • Discovery: Research impact
  • Operations
  • Finance and Accounting
  • Marketing
  • Organisation
  • Strategy
  • Researchers
  1. Home
  2. Discovery: Research impact
  3. Marketing

Marketing

The Psychology of AI lab

  • Anne-Kathrin Klesse
The Psychology of AI lab

article
Charities can boost the effectiveness of their fundraising campaigns by empowering their donors

  • Bram Van den Bergh
  • Aurélie Lemmens
Charities can boost the effectiveness of their fundraising campaigns by empowering their donors

article
Professor's Opinion - Cheating in chess

  • Maarten Boksem
Professor's Opinion - Cheating in chess

video
Customer Analytics with Aurelie Lemmens

  • Aurélie Lemmens
Customer Analytics with Aurelie Lemmens

video
Thumbs up or thumbs down – what do people think of decisions by algorithms?

  • Stefano Puntoni
  • Gizem Yalcin
Thumbs up or thumbs down – what do people think of decisions by algorithms?

article
Blog: What superhero can swoop in to save movie theaters?

  • Berend Wierenga
Blog: What superhero can swoop in to save movie theaters?

article

Here's more

What if you could accurately predict which restaurants will fail?
What if you could accurately predict which restaurants will fail?
  • Markus Weinmann
Don’t put popcorn in front of you while watching a movie
Don’t put popcorn in front of you while watching a movie
  • Anne-Kathrin Klesse
You might also like: How AI shapes our product and food choices
You might also like: How AI shapes our product and food choices
  • Anne-Kathrin Klesse
Optimising shelf layout to increase sales and customer satisfaction
Optimising shelf layout to increase sales and customer satisfaction
  • Robert Rooderkerk
How to really achieve your goals
How to really achieve your goals
  • Bram Van den Bergh
  • Mirjam Tuk
  • First
  • Previous
  • Previous
  • Next
  • Last
    • 1
    • 2
    • 3
    • 4
    • 5
    • …
    • 16
Stay Informed

Receive the latest business research directly in your inbox every two months! Of course, we’ll handle your details with care.

RSM Programmes

Want to learn more about this subject? This RSM programme can teach you more.

  • Effective Decision-Making
  • Marketing and Value Creation
  • Neuromarketing

Programmes

  • Bachelor
  • Master
  • MBA
  • Executive Education
  • Research and PhD
  • Programme Finder

Information for

  • Alumni
  • Companies
  • Current students
  • Employees
  • Future employees
  • Press

Contact

Rotterdam School of Management 
Erasmus University

Burgemeester Oudlaan 50
3062 PA Rotterdam
The Netherlands

Full contact details

Follow us

  • Like RSM on Facebook
  • Follow RSM on Twitter
  • Connect with RSM on LinkedIn
  • Subscribe to RSM on YouTube
  • Follow RSM on Instagram

See all our social media channels

  • © Rotterdam School of Management, Erasmus University