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Marketing

BLOG: Marketing against corona

  • Berend Wierenga
  • Charles Weinberg
BLOG: Marketing against corona

article
Why honest people cheat

  • Ale Smidts
  • Maarten Boksem
  • Sebastian Speer
Why honest people cheat

article
Seven improvements to new product development inspired by the shift to omnichannel retail

  • Robert Rooderkerk
Seven improvements to new product development inspired by the shift to omnichannel retail

article
VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

  • Anne-Kathrin Klesse
VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

video
Managing churn to maximize profits: how firms can optimise their customer retention efforts

  • Aurélie Lemmens
Managing churn to maximize profits: how firms can optimise their customer retention efforts

article
How brain measures can help to understand fairness

  • Maarten Boksem
  • Sebastian Speer
How brain measures can help to understand fairness

article

Here's more

‘Recommended for you’: where does it come from?
‘Recommended for you’: where does it come from?
  • Anne-Kathrin Klesse
  • Jia Gai
Why customization isn’t always positive
Why customization isn’t always positive
  • Anne-Kathrin Klesse
In F1, car manufacturers gain more from high R&D and low advertising.
In F1, car manufacturers gain more from high R&D and low advertising.
  • Yvonne van Everdingen
How consumers consume technology – and are affected by it
How consumers consume technology – and are affected by it
  • Stefano Puntoni
  • Gabriele Paolacci
  • Eugina Leung
Brain scans reveal engagement levels of videos
Brain scans reveal engagement levels of videos
  • Ale Smidts
  • Maarten Boksem
  • Hang-Yee Chan
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