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Marketing

Optimising shelf layout to increase sales and customer satisfaction

  • Robert Rooderkerk
Optimising shelf layout to increase sales and customer satisfaction

article
How to really achieve your goals

  • Bram Van den Bergh
  • Mirjam Tuk
How to really achieve your goals

article
BLOG: Marketing against corona

  • Berend Wierenga
  • Charles Weinberg
BLOG: Marketing against corona

article
Why honest people cheat

  • Ale Smidts
  • Maarten Boksem
  • Sebastian Speer
Why honest people cheat

article
Seven improvements to new product development inspired by the shift to omnichannel retail

  • Robert Rooderkerk
Seven improvements to new product development inspired by the shift to omnichannel retail

article
VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

  • Anne-Kathrin Klesse
VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

video

Here's more

Managing churn to maximize profits: how firms can optimise their customer retention efforts
Managing churn to maximize profits: how firms can optimise their customer retention efforts
  • Aurélie Lemmens
How brain measures can help to understand fairness
How brain measures can help to understand fairness
  • Maarten Boksem
  • Sebastian Speer
‘Recommended for you’: where does it come from?
‘Recommended for you’: where does it come from?
  • Anne-Kathrin Klesse
  • Jia Gai
Why customization isn’t always positive
Why customization isn’t always positive
  • Anne-Kathrin Klesse
In F1, car manufacturers gain more from high R&D and low advertising.
In F1, car manufacturers gain more from high R&D and low advertising.
  • Yvonne van Everdingen
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