Marketing - RSM Discovery

Managing churn to maximize profits: how firms can optimise their customer retention efforts

Aurélie Lemmens
Managing churn to maximize profits: how firms can optimise their customer retention efforts

How brain measures can help to understand fairness

Maarten Boksem
Sebastian Speer
How brain measures can help to understand fairness

‘Recommended for you’: where does it come from?

Anne-Kathrin Klesse
Jia Gai
‘Recommended for you’: where does it come from?

Why customization isn’t always positive

Anne-Kathrin Klesse
Why customization isn’t always positive

In F1, car manufacturers gain more from high R&D and low advertising.

Yvonne van Everdingen
In F1, car manufacturers gain more from high R&D and low advertising.

How consumers consume technology – and are affected by it

Stefano Puntoni
Gabriele Paolacci
Eugina Leung
How consumers consume technology – and are affected by it

Here's more

Brain scans reveal engagement levels of videos

Brain scans reveal engagement levels of videos

Tracking emotions real time in the brain

Tracking emotions real time in the brain

Do we really understand the numbers we receive?

Do we really understand the numbers we receive?

When and why we forget to buy

When and why we forget to buy

Automation: is your product too good?

Automation: is your product too good?