Marketing - RSM Discovery

Seven improvements to new product development inspired by the shift to omnichannel retail

Robert Rooderkerk
Seven improvements to new product development inspired by the shift to omnichannel retail

VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

Anne-Kathrin Klesse
VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

Managing churn to maximize profits: how firms can optimise their customer retention efforts

Aurélie Lemmens
Managing churn to maximize profits: how firms can optimise their customer retention efforts

How brain measures can help to understand fairness

Maarten Boksem
Sebastian Speer
How brain measures can help to understand fairness

‘Recommended for you’: where does it come from?

Anne-Kathrin Klesse
Jia Gai
‘Recommended for you’: where does it come from?

Why customization isn’t always positive

Anne-Kathrin Klesse
Why customization isn’t always positive

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In F1, car manufacturers gain more from high R&D and low advertising.

In F1, car manufacturers gain more from high R&D and low advertising.

How consumers consume technology – and are affected by it

How consumers consume technology – and are affected by it

Brain scans reveal engagement levels of videos

Brain scans reveal engagement levels of videos

Tracking emotions real time in the brain

Tracking emotions real time in the brain

Do we really understand the numbers we receive?

Do we really understand the numbers we receive?