Marketing - RSM Discovery

Don’t put popcorn in front of you while watching a movie

Anne-Kathrin Klesse

Don’t put popcorn in front of you while watching a movie

You might also like: How AI shapes our product and food choices

Anne-Kathrin Klesse

You might also like: How AI shapes our product and food choices

Optimising shelf layout to increase sales and customer satisfaction

Robert Rooderkerk

Optimising shelf layout to increase sales and customer satisfaction

How to really achieve your goals

Bram Van den Bergh

Mirjam Tuk

How to really achieve your goals

BLOG: Marketing against corona

Berend Wierenga

Charles Weinberg

BLOG: Marketing against corona

Why honest people cheat

Ale Smidts

Maarten Boksem

Sebastian Speer

Why honest people cheat

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Strategic ambiguity in minority targeting

Strategic ambiguity in minority targeting

Understanding marketing decision-making

Understanding marketing decision-making

The systematic instability of consumer preferences

The systematic instability of consumer preferences

The competitive advantage of private label branding in FMCG

The competitive advantage of private label branding in FMCG

Business cycle fluctuations and consumption behaviour

Business cycle fluctuations and consumption behaviour

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