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Marketing

BLOG: Marketing against corona

  • Berend Wierenga
  • Charles Weinberg
BLOG: Marketing against corona

article
Why honest people cheat

  • Ale Smidts
  • Maarten Boksem
  • Sebastian Speer
Why honest people cheat

article
Seven improvements to new product development inspired by the shift to omnichannel retail

  • Robert Rooderkerk
Seven improvements to new product development inspired by the shift to omnichannel retail

article
VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

  • Anne-Kathrin Klesse
VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

video
Managing churn to maximize profits: how firms can optimise their customer retention efforts

  • Aurélie Lemmens
Managing churn to maximize profits: how firms can optimise their customer retention efforts

article
How brain measures can help to understand fairness

  • Maarten Boksem
  • Sebastian Speer
How brain measures can help to understand fairness

article

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Business cycle fluctuations and consumption behaviour
Business cycle fluctuations and consumption behaviour
  • Bram Van den Bergh
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