Marketing - RSM Discovery

Thumbs up or thumbs down – what do people think of decisions by algorithms?

Stefano Puntoni

Gizem Yalcin

Thumbs up or thumbs down – what do people think of decisions by algorithms?

Blog: What superhero can swoop in to save movie theaters?

Berend Wierenga

Blog: What superhero can swoop in to save movie theaters?

What if you could accurately predict which restaurants will fail?

Markus Weinmann

What if you could accurately predict which restaurants will fail?

Don’t put popcorn in front of you while watching a movie

Anne-Kathrin Klesse

Don’t put popcorn in front of you while watching a movie

You might also like: How AI shapes our product and food choices

Anne-Kathrin Klesse

You might also like: How AI shapes our product and food choices

Optimising shelf layout to increase sales and customer satisfaction

Robert Rooderkerk

Optimising shelf layout to increase sales and customer satisfaction

Here's more

Gender identity and breast cancer campaigns

Gender identity and breast cancer campaigns

Embodied myopia and purchasing behaviour

Embodied myopia and purchasing behaviour

Customer empowerment in new product development

Customer empowerment in new product development

Strategic ambiguity in minority targeting

Strategic ambiguity in minority targeting

Understanding marketing decision-making

Understanding marketing decision-making

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