Marketing - RSM Discovery

BLOG: Marketing against corona

Berend Wierenga
Charles Weinberg
BLOG: Marketing against corona

Why honest people cheat

Ale Smidts
Maarten Boksem
Sebastian Speer
Why honest people cheat

Seven improvements to new product development inspired by the shift to omnichannel retail

Robert Rooderkerk
Seven improvements to new product development inspired by the shift to omnichannel retail

VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

Anne-Kathrin Klesse
VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

Managing churn to maximize profits: how firms can optimise their customer retention efforts

Aurélie Lemmens
Managing churn to maximize profits: how firms can optimise their customer retention efforts

How brain measures can help to understand fairness

Maarten Boksem
Sebastian Speer
How brain measures can help to understand fairness

Here's more

Business cycle fluctuations and consumption behaviour

Business cycle fluctuations and consumption behaviour