Marketing - RSM Discovery

How brain measures can help to understand fairness

Maarten Boksem
Sebastian Speer
How brain measures can help to understand fairness

‘Recommended for you’: where does it come from?

Anne-Kathrin Klesse
Jia Gai
‘Recommended for you’: where does it come from?

Why customization isn’t always positive

Anne-Kathrin Klesse
Why customization isn’t always positive

In F1, car manufacturers gain more from high R&D and low advertising.

Yvonne van Everdingen
In F1, car manufacturers gain more from high R&D and low advertising.

How consumers consume technology – and are affected by it

Stefano Puntoni
Gabriele Paolacci
Eugina Leung
How consumers consume technology – and are affected by it

Brain scans reveal engagement levels of videos

Ale Smidts
Maarten Boksem
Hang-Yee Chan
Brain scans reveal engagement levels of videos

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Crowdsourced consumer data: how do we make sure it's good?

Crowdsourced consumer data: how do we make sure it's good?

Identifying strong brands in the brain

Identifying strong brands in the brain

How good networking events can stimulate business innovation

How good networking events can stimulate business innovation

Consumer product reviews: more believable when writers get paid more

Consumer product reviews: more believable when writers get paid more

Why some brands lose their value after an acquisition

Why some brands lose their value after an acquisition