Marketing - RSM Discovery

Charities can boost the effectiveness of their fundraising campaigns by empowering their donors

Bram Van den Bergh

Aurélie Lemmens

Charities can boost the effectiveness of their fundraising campaigns by empowering their donors

Professor's Opinion - Cheating in chess

Maarten Boksem

Professor's Opinion - Cheating in chess

Customer Analytics with Aurelie Lemmens

Aurélie Lemmens

Customer Analytics with Aurelie Lemmens

Thumbs up or thumbs down – what do people think of decisions by algorithms?

Stefano Puntoni

Gizem Yalcin

Thumbs up or thumbs down – what do people think of decisions by algorithms?

Blog: What superhero can swoop in to save movie theaters?

Berend Wierenga

Blog: What superhero can swoop in to save movie theaters?

What if you could accurately predict which restaurants will fail?

Markus Weinmann

What if you could accurately predict which restaurants will fail?

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Why honest people cheat

Why honest people cheat

Seven improvements to new product development inspired by the shift to omnichannel retail

Seven improvements to new product development inspired by the shift to omnichannel retail

VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

Managing churn to maximize profits: how firms can optimise their customer retention efforts

Managing churn to maximize profits: how firms can optimise their customer retention efforts

How brain measures can help to understand fairness

How brain measures can help to understand fairness

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