Marketing - RSM Discovery

Why honest people cheat

Ale Smidts
Maarten Boksem
Sebastian Speer
Why honest people cheat

Seven improvements to new product development inspired by the shift to omnichannel retail

Robert Rooderkerk
Seven improvements to new product development inspired by the shift to omnichannel retail

VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

Anne-Kathrin Klesse
VIDEO: Do Siri and Alexa make your food choices healthier or unhealthier?

Managing churn to maximize profits: how firms can optimise their customer retention efforts

Aurélie Lemmens
Managing churn to maximize profits: how firms can optimise their customer retention efforts

How brain measures can help to understand fairness

Maarten Boksem
Sebastian Speer
How brain measures can help to understand fairness

‘Recommended for you’: where does it come from?

Anne-Kathrin Klesse
Jia Gai
‘Recommended for you’: where does it come from?

Here's more

Do we really understand the numbers we receive?

Do we really understand the numbers we receive?

When and why we forget to buy

When and why we forget to buy

Automation: is your product too good?

Automation: is your product too good?

BLOG: Corporate philanthropy is more than a tool

BLOG: Corporate philanthropy is more than a tool

Crowdsourced consumer data: how do we make sure it's good?

Crowdsourced consumer data: how do we make sure it's good?