Marketing - RSM Discovery

Charities can boost the effectiveness of their fundraising campaigns by empowering their donors

Bram Van den Bergh

Aurélie Lemmens

Charities can boost the effectiveness of their fundraising campaigns by empowering their donors

Professor's Opinion - Cheating in chess

Maarten Boksem

Professor's Opinion - Cheating in chess

Customer Analytics with Aurelie Lemmens

Aurélie Lemmens

Customer Analytics with Aurelie Lemmens

Thumbs up or thumbs down – what do people think of decisions by algorithms?

Stefano Puntoni

Gizem Yalcin

Thumbs up or thumbs down – what do people think of decisions by algorithms?

Blog: What superhero can swoop in to save movie theaters?

Berend Wierenga

Blog: What superhero can swoop in to save movie theaters?

What if you could accurately predict which restaurants will fail?

Markus Weinmann

What if you could accurately predict which restaurants will fail?

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Crowdsourced consumer data: how do we make sure it's good?

Crowdsourced consumer data: how do we make sure it's good?

Identifying strong brands in the brain

Identifying strong brands in the brain

How good networking events can stimulate business innovation

How good networking events can stimulate business innovation

Consumer product reviews: more believable when writers get paid more

Consumer product reviews: more believable when writers get paid more

Why some brands lose their value after an acquisition

Why some brands lose their value after an acquisition

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