Marketing - RSM Discovery

Professor's Opinion - Cheating in chess

Maarten Boksem

Professor's Opinion - Cheating in chess

Customer Analytics with Aurelie Lemmens

Aurélie Lemmens

Customer Analytics with Aurelie Lemmens

Thumbs up or thumbs down – what do people think of decisions by algorithms?

Stefano Puntoni

Gizem Yalcin

Thumbs up or thumbs down – what do people think of decisions by algorithms?

Blog: What superhero can swoop in to save movie theaters?

Berend Wierenga

Blog: What superhero can swoop in to save movie theaters?

What if you could accurately predict which restaurants will fail?

Markus Weinmann

What if you could accurately predict which restaurants will fail?

Don’t put popcorn in front of you while watching a movie

Anne-Kathrin Klesse

Don’t put popcorn in front of you while watching a movie

Here's more

Strategic ambiguity in minority targeting

Strategic ambiguity in minority targeting

Understanding marketing decision-making

Understanding marketing decision-making

The systematic instability of consumer preferences

The systematic instability of consumer preferences

The competitive advantage of private label branding in FMCG

The competitive advantage of private label branding in FMCG

Business cycle fluctuations and consumption behaviour

Business cycle fluctuations and consumption behaviour

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