PhD, Faculty & Research
Discovery: Research Impact
Finance and Accounting
Rotterdam School of Management, Erasmus University
Logo of Rotterdam School of Management, Erasmus University
The following articles contain the tag:
5 results on Discovery
Controlling the Uncontrollable – The Advertising Tug-of-War
Consumers cannot control the effects visual advertising has on them - even when making a conscious effort to change this.
Brain scans reveal what makes a TV advert effective
Adverts are most effective when they highlight a product’s functional benefits, but also trigger the viewer’s imagination.
Stefano Puntoni: Marketing is the channel that allows firms to reach customers
Stefano Puntoni, Associate Professor of Marketing Management at RSM, explains that even the most brilliant and unique products and services won’t survive without marketing.
What gets some product content talked about more than others?
Strategic ambiguity in minority targeting