All articles with the tag: advertising

3 results on Discovery

Stay positive: both in life and your CSR communication
Be positive and specific in your CSR communication so consumers are more likely to buy your brand
Stefano Puntoni: Marketing is the channel that allows firms to reach customers
Stefano Puntoni, Associate Professor of Marketing Management at RSM, explains that even the most brilliant and unique products and services won’t survive without marketing.
Strategic ambiguity in minority targeting