All articles with the tag: anne nederveen pieterse

3 results on Discovery

During times of crisis, a leader's language should not reflect fear
In economic hard times, don't project fear as a leader! Instead, use words like 'progress', change and 'ideals' to gain support.
How to connect with culturally diverse consumers
How can you connect with consumers in ethnic minority groups?
Ethnic marketing: One size does not fit all
The days of one-size-fits-all marketing are over. RSM’s Anne-Sophie Lenoir tells us what marketeers can do to better target an ethnic audience.