- The following articles contain the tag:
- anne nederveen pieterse
3 results on Discovery
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During times of crisis, a leader's language should not reflect fearIn economic hard times, don't project fear as a leader! Instead, use words like 'progress', change and 'ideals' to gain support.
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How to connect with culturally diverse consumersHow can you connect with consumers in ethnic minority groups?
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Ethnic marketing: One size does not fit allThe days of one-size-fits-all marketing are over. RSM’s Anne-Sophie Lenoir tells us what marketeers can do to better target an ethnic audience.