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The following articles contain the tag:
anne nederveen pieterse

3 results on Discovery

  • During times of crisis, a leader's language should not reflect fear
    In economic hard times, don't project fear as a leader! Instead, use words like 'progress', change and 'ideals' to gain support.
  • How to connect with culturally diverse consumers
    How can you connect with consumers in ethnic minority groups?
  • Ethnic marketing: One size does not fit all
    The days of one-size-fits-all marketing are over. RSM’s Anne-Sophie Lenoir tells us what marketeers can do to better target an ethnic audience.

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