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8 results on Discovery
RSM Discovery Magazine 34: out now!
Crowdsourced consumer data, innovation is a team sport, power struggles, how big should small firms think, and the Chinese concept of Guanxi
Why managers should not treat nationality as ‘software of the mind’
Nationality does not predict behaviour, says Giorgio Touburg. Managers should explore the national cultural backgrounds of their teams.
Using big data from road sensors to improve transportation planning
Big data from traffic cameras can make transport planning more accurate. New research from Yinyi Ma.
Personalisation equals profit: enriching the customer experience with big data
Cloud computing: pushing the right managerial buttons
Despite the obvious organisational advantages offered by cloud computing, not all firms have adopted and adapted to the rapid changes that this new form of remote data storage represents.
Newly available data promises passengers better alternatives in public transportation during disruptions
Advising a one-size-fits-all ‘alternative route’ for all passengers during a disruption is no longer the only option.
Boosting business with data analysis
Pretty much every modern organisation collects a mountain of data on a daily basis as it goes about its business.
Integrating Data and Knowledge Leads to Better Decisions in Auction Markets
Yixin Lu of RSM reveals how we can leverage the power of data to improve the decision-making in dynamic, complex auction markets.