- The following articles contain the tag:
- brain research
52 results on Discovery
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DoIP Spotlight: Maria Carmen PunziThis edition features Maria Carmen Punzi who contributes to worldwide gender equity by focusing on menstrual health.
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Why customization isn’t always positiveAccording to new research the impact of product customization is more multi-faceted and depends on the type of customers.
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In F1, car manufacturers gain more from high R&D and low advertising.Research-intense car manufacturers have more to gain from competing in the F1 championship than advertising-intense car manufacturers.
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Brain scans reveal engagement levels of videosWhat if we could predict when consumers would strongly engage with videos by analysing the neural activity in their brains?
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Tracking emotions real time in the brainBeing able to accurately measure emotional experiences can serve many practical purposes. Firms can see if their product has the intended emotional effect on people.
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RSM Discovery Magazine 36: out now!Funding for disruptive start-ups, effective leadership development, sustainable development and more. RSM Discovery Magazine 36 is out now!
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How does the human brain respond to injustice?People are very sensitive to injustice. Do we rather punish violators or compensate victims? The hormone oxytocine plays a remarkable role.
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Crowdsourced consumer data: how do we make sure it's good?Over 15.000 consumer behaviour studies have used participants on online marketplace MTurk. How do researchers make sure such data is good?
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Identifying strong brands in the brainMarketeers no longer only have to rely on what consumers tell them about brand perception. We can now see it in the brain.
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How independent research can improve investment decisionsInvestment fund ratings are often based on the past. But a popular analytics firm rates expected future performances. Does that work well?
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The benefits of combining drones and trucks for deliveriesDoes using delivery drones make sense? Yes, if you combine them with trucks.
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When do people pay taxes voluntarily?When trust in authorities is low, fair decision-making procedures become an even more important tool to increase tax revenue.
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World Science Day: why business researchers now make brain scansBusiness schools do a surprising amount of brain research! To celebrate world science day. Here's an overview of recent RSM studies.
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Brain activity can forecast success of crowd-funded projectsBrain scans, performed on a small number of people, can forecast if crowd-funded projects will be successful, weeks or even months later.
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Brain scans reveal what makes a TV advert effectiveAdverts are most effective when they highlight a product’s functional benefits, but also trigger the viewer’s imagination.
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New indicators reveal diversification of stock portfoliosResearcher Ghassan Chammas developed a new toolbox that can reveal inadvertent concentration and specialisation of stock portfolios
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High-status leaders’ projects can be hit-or-missHigh status project leaders easily gather supporters, but results often are hit-or-miss. Research by Balazs Szatmari.
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How unethical behaviour spreads through a company’s social networkUnethical behaviour doesn’t happen in isolation. Causes, links and how it spreads in new PhD research by Franziska Zuber
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Beautiful and engrossing games lead to more learningGive educational games an engaging story and make them look good - players will learn more from them. Research by Andreas Alexiou.
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How high-performing companies design their digital workplacesDigital workplaces are more successful when managers trust employees and dare to learn from their mistakes.