Being able to accurately measure emotional experiences can serve many practical purposes. Firms can see if their product has the intended emotional effect on people.

People are very sensitive to injustice. Do we rather punish violators or compensate victims? The hormone oxytocine plays a remarkable role.

Adverts are most effective when they highlight a product’s functional benefits, but also trigger the viewer’s imagination.

Being sensitive to emotions makes some controllers vulnerable to social pressure from managers promoting their own personal interests.

Decades of research have shown that much of our mental processing occurs at the subconscious level, including the decisions we make as consumers.

New research shows that under the right circumstances giving in to your impulses can in fact lead us to engage in behaviour that is actually more conducive to our health.