PhD, Faculty & Research
Discovery: Research Impact
Finance and Accounting
Rotterdam School of Management, Erasmus University
Logo of Rotterdam School of Management, Erasmus University
The following articles contain the tag:
5 results on Discovery
How does the human brain respond to injustice?
People are very sensitive to injustice. Do we rather punish violators or compensate victims? The hormone oxytocine plays a remarkable role.
Brain scans reveal what makes a TV advert effective
Adverts are most effective when they highlight a product’s functional benefits, but also trigger the viewer’s imagination.
How the brain's sensitivity for emotions causes accounting fraud
Being sensitive to emotions makes some controllers vulnerable to social pressure from managers promoting their own personal interests.
Can brain responses to movie trailers predict success?
Decades of research have shown that much of our mental processing occurs at the subconscious level, including the decisions we make as consumers.
Why impulsive behaviour may be good for your health
New research shows that under the right circumstances giving in to your impulses can in fact lead us to engage in behaviour that is actually more conducive to our health.