All articles with the tag: choice

3 results on Discovery

Can brain responses to movie trailers predict success?
Decades of research have shown that much of our mental processing occurs at the subconscious level, including the decisions we make as consumers.
Additional options make consumers forgo their real preferences
Good news for managers of product lines. A close inspection of the architecture of choice by Ioannis Evangelidis reveals that more choice –
The systematic instability of consumer preferences