PhD, Faculty & Research
Discovery: Research Impact
Finance and Accounting
Rotterdam School of Management, Erasmus University
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The following articles contain the tag:
3 results on Discovery
Can brain responses to movie trailers predict success?
Decades of research have shown that much of our mental processing occurs at the subconscious level, including the decisions we make as consumers.
Additional options make consumers forgo their real preferences
Good news for managers of product lines. A close inspection of the architecture of choice by Ioannis Evangelidis reveals that more choice –
The systematic instability of consumer preferences