All articles with the tag: communication

5 results on Discovery

Stay positive: both in life and your CSR communication
Be positive and specific in your CSR communication so consumers are more likely to buy your brand
How big promises from start-ups influence potential investors
Start-ups often communicate a ‘disruptive vision’ to attract investors: their product will change everything. How effective is that?
During times of crisis, a leader's language should not reflect fear
In economic hard times, don't project fear as a leader! Instead, use words like 'progress', change and 'ideals' to gain support.
Gail Whiteman: Speak business language to create sustainability
How can business align very specific and KPIs set-in-stone, or fixed weekly, daily or even hourly targets on the workfloor? Can they be reconciled with the 'vague' concept of sustainability?
Cees van Riel: Reputation management cannot be outsourced
Is there a way to grasp such a ‘soft’ concept as corporate reputation and see its true value? RSM’s Professor Cees van Riel explains what happens when companies realise the importance of reputation.